Donald Trump’s New ICE Logo Gets A Not-So-'NICE' Reception Online

1 month ago 6

President Donald Trump speaks before signing a proclamation in the Oval Office at the White House, Tuesday, May 5, 2026, in Washington.

Donald Trump shared on his Truth Social platform Tuesday what appeared to be a mock logo for “National Immigration & Customs Enforcement” — or “NICE” — the trolling nickname he has recently used for US Immigration and Customs Enforcement (ICE).

The logo features a bald eagle with its wings spread wide in gold, black and white tones. It clutches an olive branch in one talon and arrows in the other, with a stars-and-stripes shield across its chest, over the acronym and agency name.

The Department of Homeland Security later shared Trump’s post on X.

National Immigration and Customs Enforcement. 🇺🇸 pic.twitter.com/KhjDINIRLo

— Homeland Security (@DHSgov) May 5, 2026

The White House account then amplified the post with a second image showing what appeared to be an embroidered-style patch version of the logo.

👀👀 https://t.co/KihBRZeAzi pic.twitter.com/zChlueAYec

— The White House (@WhiteHouse) May 5, 2026

Critics from across the political spectrum slammed the post on X:

This is ridiculous. Where's DOGE when you need them? This is what you're going to spend millions on?

— T. Zaphirax (Generative Visual Artist) (@TrondZX) May 6, 2026

Good to know that a name change is more important & takes priority over actually deporting people!

🤡 🌎

— Cotton Lyndal Hill (@ColonelHill) May 5, 2026

Ah, yes. Because branding was the problem...

— Klaus NoMiata (@1948FordPrefect) May 6, 2026

Horrible attempt at rebranding! We don't want nice. We want badass deportations!

— Oreo_Speedwagon (@1OreoSpeedwagon) May 5, 2026

We’re still going to call it ‘ICE’

And we’re still going to say ‘fuck ‘em’

— Jake Cobb (@jakecobb) May 5, 2026

This rebrand would not only be comically dystopian but also very corny https://t.co/rRf63WgHvH

— Bill Please 🌹 (@Bill_Plz) May 5, 2026

Nabbing Innocent Citizens Erroneously

— Matthew Skrzypczak (@MatthewSkrzypc1) May 6, 2026

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