Doomsday for Nike as it axes 1,400 jobs after brutal sales drop caused by woke push

Retail giant Nike has announced a fresh wave of job cuts, slashing around 1,400 roles on Thursday in a move set to send shockwaves through its workforce. The latest layoffs - which are understood to fall heavily on its technology division - come as the sportswear behemoth pushes ahead with a major overhaul aimed at sharpening its competitive edge. Bosses insist the cuts form part of its aggressive 'Win Now' strategy, designed to streamline operations and position the company for future growth in an increasingly challenging retail landscape.