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K-beauty is having a huge moment in the beauty world right now, with buzzwords such as ‘glass skin’ and ‘barrier care’ being thrown around.
Don’t worry, it took us a little while to get used to them as well.
K-beauty is all about packing the skin with the healthiest ingredients to address multiple concerns, such as uneven texture, redness, and blemishes, leaving behind a cleaner, more glowing complexion.
One brand that is leading the way with this and has cemented itself in the industry as a trustworthy go-to is haruharu Wonder. They only launched in 2024 and focus on using sustainable beauty and ingredients in a small yet effective way to simplify skincare, but produce the best results.
Following on from their huge success with products such as their Black Rice Probiotics Barrier Essence and their Black Rice 5 Ceramide Barrier Moisturising Cream, they have now launched new products with an elevated formula that is perfect for Spring and Summer.
Let’s welcome the haruharu Wonder Rose PDRN Soothing Serum, which only went on sale in April 2026 and has already quickly become a fan favourite.
The product targets signs of redness using a PDRN formula, standing for polydeoxyribonucleotide (PDRN is much easier to say, in our opinion). It is a calming, regenerative ingredient that improves cell turnover, which comes from salmon DNA to repair and nourish.
This is teamed with plant-based extracts from rose stem cells to create a brilliant solution that is also going to leave the skin feeling smooth and refreshed throughout the day. It has a subtle rosy scent, immediately giving you a dopamine boost to leave your mind feeling ready as much as your skin.
With temperatures increasing and holidays on the horizon, the inclusion of antioxidants, Vitamin C, Squalane, and Azelaic Acid makes it an excellent product to add to your cosmetics bag after long days in the sun, to soften, tone, and flood the skin with hydration.
Use the product daily as part of your skincare routine, and apply to clean, dry skin after your cleanser or toner. Then, massage the solution gently over your face and neck before patting it in for extra absorption.
The brand has also launched a Rose PDRN Firming Serum with Retinal 0.1% and a stunning Rose PDRN Peptide Glowy Balm, which is perfect for keeping close by all day, every day.
If that isn’t enough to persuade you, then it’s already receiving many 5-star reviews as one happy user said: ‘I’ve been using this soothing serum for a week, and it’s a game‑changer for my sensitive, redness‑prone skin. Calms flare‑ups, the lightweight hydration gives that glass‑skin glow, and it’s 100 % amazing-totally worth the shelf space! Highly recommended.’
‘My skin loves this serum! It comes in a glass bottle with a good-quality pump dispenser. The serum is fragrance-free, and I absolutely love it. The pump dispenses just the right amount of serum, making it easy to apply, and the consistency is perfect for me; it glides over my skin beautifully. It feels soothing and hydrating, leaving my skin with a fresh glow. I found that the serum absorbs into my skin quickly, and a little of this product goes a long way. I have been using it after cleansing and before moisturising, twice daily,’ said another.
A third said, ‘Lovely, gentle serum. Absorbs very fast, doesn’t clog my pores and hydrates very well. I use it every morning in my routine, following up with a vitamin C moisturiser.’
Adding to our basket immediately.
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Bengali (Bangladesh) · 
English (United States) ·