How One Microdrama Maker Wants to Elevate Quality While Producing 100 Shows a Year | Exclusive

Microdramas have a reputation that even the CEO of one of the biggest production companies behind the vertical video format can't deny. Snow Story Productions CEO Austin Herring said the big hits in microdramas were "borderline unwatchable" when he entered the field in 2024, where salacious and soap opera-level storytelling were the norm. But he remained committed to elevating the production standard. Since its first microdrama project two years ago, Snow Story has worked to create a reputation for higher quality content that hits with verticals viewers by being more selective with . . .