Most sunscreen content on TikTok is accurate, but it’s the misinfo that goes viral

A study found that videos promoting misinformation about sunscreen got more engagement on the platform, despite making up a fraction of the most popular posts on the topic. Sunscreen videos are all over TikTok — but the ones that go the most viral are the ones that are packed with misinformation, a study published Thursday in the journal PLOS Digital Health found. Researchers from the University of Alberta in Canada analyzed TikTok videos with the highest views across the five most popular sunscreen-related hashtags. Although the vast majority — 87% of the nearly 1,000 videos — promoted sunscreen use, the...