Pokémon Go's LatAm marketing chief Alan tells us why Go Fest is so big in Brazil

We usually try not to cover too much 'business' news here on PocketGamer.com. But I admit, when I got the opportunity to sit down with Alan Mandujano from Pokémon Go, who serves as head of marketing in Latin America, I was interested to hear what he had to say, especially with the highly anticipated Go Fest 2026 right around the corner. Like many Japanese games and anime series, Pokémon is hugely popular in Brazil, and Alan himself grew up as one of those fans. And as part of his job, he's been working to bring some of the same great events and attention we enjoy in Europe and abroad to Brazil. ... [MORE]