Schlitz Is Gone, But First It’s Getting One Last Hurrah

An icon of Milwaukee’s beer baron era has been discontinued by Pabst Brewing Co., but Wisconsin Brewing is planning one last toast to Schlitz this summer. The “beer that made Milwaukee famous” is dead. Schlitz, a brand that began in Milwaukee in 1858, has been discontinued by its corporate parent, Pabst Brewing Co. The move is part of a wave of culling of its nostalgia-driven brands. The news comes, oddly enough, from Wisconsin Brewing Co., which announced on Thursday afternoon that it would be brewing “the last Schlitz” at its brewery in Verona next weekend. Pabst confirmed the move on...