This Company Was an American Success Story. Until MAHA Influencers Sank It.

James Rogers, the former CEO of Apeel Sciences, is seen at its headquarters in Santa Barbara, California. (Yuri Hasegawa/Redux) All it took was two Facebook posts to turn an online mob against Apeel Sciences and its booming business of keeping food fresh longer. ============================================================ The eureka moment for James Rogers arrived while driving past some California farmland in 2011. He was a doctoral student at the University of California, Santa Barbara, focusing on world hunger, and the drive got him thinking about a huge problem with fresh produce. Growing it wasn’t the problem. Keeping it fresh was. Working out of...