After a decade spent in the indie trenches, A24 is making a name for itself by empowering the kind of star-driven studio movies that Hollywood stopped making during that period. A24 noticed a gap in the market and filled it with movies helmed by critically acclaimed filmmakers and led by actors looking to diversify from the usual fare. It relied on an increasingly recognizable brand identity and captivating marketing strategies. Not every project has worked, but in the last few years, A24's films have consistently leveled up at the box office. The studio recently delivered its fifth feature film to hit the coveted $100 million mark in worldwide box-office revenue, as it prepares to enter production on perhaps its most ambitious project yet, the fantasy video game adaptation Elden Ring.
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